The personal information gathered about respondents may be more valuable than the donations received, or purchases made by the receipients. Associates explains that "caging" allows 9L0 509 an organization to process "information that can be gleaned" from contributions that result from a direct mail campaign. In addition, "information from the caging process is often massaged and manipulated six ways from Sunday, all in hopes of finding a productive new mailing list, marginally improving a letter's results, or cutting its cost by a few pennies."
caging is also called "secure response management." The quality of response data -- and how those data 9L0 402 might be used in future campaigns -- is directly proportional to pre-mail planning, which includes labor-saving devices like matched barcodes and other methods for "all digital workflow."
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